Question: Given that Gabby is looking for a budget - pr . . . Given that Gabby is looking for a budget - priced flight home

Given that Gabby is looking for a budget

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. . .

Given that Gabby is looking for a budget

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priced flight home for the holidays, she will need to find out what various options exist to fill her need. Gabby visits the websites of airlines she's had personal experience with and asks her friends for their opinion. Gabby is in which phase of the consumer decision process?

Multiple Choice

information search

postpurchase behavior

purchase decision

problem recognition

alternative evaluation

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