Question: Given that there are three fundamental value - based strategies : 1 . Operational Excellence, 2 . Product / Service Leadership, and 3 . Customer

Given that there are three fundamental value

-

based strategies :

1 .

Operational Excellence,

2 .

Product

/

Service Leadership, and

3 .

Customer Intimacy, briefly explain each of the strategic capabilities and then describe how Fernandez used each of them to create value and establish a sustainable competitive position.

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