Given the assigned materials, do you believe that being a family$-$owned business represents a costly$-$to$-$imitate resource that allows AriZona Beverages to attain competitive advantage? Yes $/$ No and why?$**$

How do you believe AriZona Beverages bargains with retailers to keep the same price to offer the consumer?

If you are hired by a newly established beverage company, what can be your recommendations to compete successfully against AriZona Beverages?

Given the actions done by AriZona Beverages to keep the same price over the years, why companies in other industries keep increasing prices to consumers?