Given the convergence between technology and apparel$/$shoes$,$ did you observe that Nike currently lacks certain critical resources, capabilities and$/$or core competences? For example, Nike currently lacks the in$-$house capability to build wearable devices on its own; Recall the name of the outside firm that developed FuelBand wearable for Nike. What else do they lack? $($Hint: See VRIO and $\text{'}$W$\text{'}$ box in SWOT of your Concept Activity $2$ assignment$).$

Based on your SWOT analysis $($i$.$e$.,$ Q$4$ of Concept Activity $2),$ discuss how Nike should go about addressing at least ONE opportunity and ONE threat with their incumbent resources, capabilities, and core competence status? $($Hint: See S$-$O$,$ S$-$T$,$ W$-$O$,$ and W$-$T strategies in SWOT of your Concept Activity $2$ assignme