Given the ever-changing landscape of marketing activities, increased levels of data collection, and other "new" challenges that consumers face, how concerned are you with privacy and security? Do you think this differs between generations? What problems do you see consumers facing in 5 years? 10 years?

Answer rating: 100% (QA)

Privacy and security are indeed significant concerns in todays marketing landscape especially with the proliferation of data collection practices and the increasing use of technology to track consumer ... View the full answer