Question: Given the following data from a Comparative Competitive Efforts page in the CIR: Your Company vs. Ind. Avg. +10.5% +36.5% Industry Average $53.83 6.3 Your


Given the following data from a Comparative Competitive Efforts page in the CIR: Your Company vs. Ind. Avg. +10.5% +36.5% Industry Average $53.83 6.3 Your WHOLESALE SEGMENT Wholesale Price ($ per pair) S/Q Rating (1 to 10 stars) Model Availability Brand Advertising Rebate Offer ($ per pair) Delivery Time (weeks) Retailer Support ($ per outlet) Retail Outlets Company $59.50 8.6 499 300 +66.5% +15.0% -11.8% +42.9% -3.7% 000s) 14,350 3.40 16,500 3.00 4 wks 2.8 wks 4,500 2,272 140 87 4,675 1,538 111 76 +47.7% Celebrity Appeal Brand Reputation (prior-year average) Pairs Demanded Gained/Lost (due to stockouts) Pairs Sold (000s) Market Share (%) +26.1% +14.5% 3,129 +32 2,413 +29.7% 2,413 10.0% +31.0% 3,161 13.1% +3.1 pts Based on the above data for your company, which of the following statements is false? Your company's branded sales volume and market share in the Wholesale segment were negatively impacted by vour companv's rebate offer and retailer support expenditures Palrs Sold (UOUS) 3,161 13.1% 2,413 10.0% +31.0% Market Share (%) +3.1 pts Based on the above data for your company, which of the following statements is false? Your company's branded sales volume and market share in the Wholesale segment were negatively impacted by your company's rebate offer and retailer support expenditures. Your company's pairs sold were 32,000 pairs higher than they would otherwise have been because one or more other companies in the region did not have sufficient branded footwear inventories to fill all orders from retailers, thus causing some retailers in the region to place orders with your company Your company's branded sales volume and market share in the Wholesale segment were positively impacted by your company's wholesale price and delivery time. Your company had a very sizable S/Q-based competitive advantage of 36.5%, along with an bigger percentage competitive advantage on number of retail outlets stocking and merchandising your companyTMs branded footwear. Your company's percentage competitive advantages and disadvantages on the 10 competitive factors affecting Wholesale sales and market share resulted in a net overall competitive advantage of a size sufficient to produce an above-average 13.1% market share even
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