Given the following data from a Comparative Competitive Efforts page in the CIR:

WHOLESALE SEGMENT

Wholesale Price $($S per pair$)$

S$/$Q Rating $(1$ to $10$ stars$)$

Model Availability

Brand Advertising $($$$000$s$)$

Rebate Offer $($S per pair$)$

Delivery Time $($weeks$)$

Retailer Support $($$ per outlet$)$

Retail Outlets

Celebrity Appeal

Brand Reputation $($prior$-$year average$)$

Pairs Demanded

Gained$/$Lost $($due to stockouts$)$

Pairs Sold $(000$s$)$

Market Share $(\%)$

Your

Industry

Company Average

$$43\mathrm{.}50$

$$53\mathrm{.}83$

$4\mathrm{.}3$

$6\mathrm{.}3$

$400$

$300$

$12,000$

$14,350$

$0$

$3\mathrm{.}40$

$3$ wks

$4,500$

$770$

$4,675$

$1\mathrm{.}538$

$80$

$2,365$

$2,358$

$9\mathrm{.}8\%$

$76$

$2,413$

$2,413$

$10\mathrm{.}0\%$

Based on the above data for your company, which of the following statements is false?

Your Company vs$.$ Ind. Avg.

$-19\mathrm{.}2\%$

$31\mathrm{.}7\%$

$+33\mathrm{.}3\%$

$-16\mathrm{.}4\%$

$-100\mathrm{.}0\%$

$+7\mathrm{.}1\%$

$\mathrm{.}3\mathrm{.}7\%$

$49\mathrm{.}9\%$

$-100\mathrm{.}0\%$

$+5\mathrm{.}3\%$

$-2\mathrm{.}0\%$

$-2\mathrm{.}3\%$

$-0\mathrm{.}2$ pts

$$ Your company's percentage competitive advantages and disadvantages on the $10$ competitive factors affecting Wholesale sales and market share resulted in a net overall competitive disadvantage of a size that resulted in a below$-$average $9\mathrm{.}8\%$ market

share

$$ Your company had a small competitive disadvantage in expenditures for retailer support.

Your company's branded sales volume and market share in the Wholesale segment was negatively impacted by your company's

S$/$Q rating, brand advertising, celebrity appeal, and lack of a rebate offer.

$$ Your company's branded sales volume and market share in the Wholesale segment was positively impacted by your company's

delivery time.

$$ Your company's two biggest competitive advantages in the Wholesale Segment related to wholesale price and model availability.