Given the following data from a recent Comparative Competitive Efforts page in the CIR Your Industry Your Company INTERNET SEGMENT Company Average vs. Ind. Avg. Retail Price ($ per pair) $83.50 $76.28 +9.5% Search Engine Advertising ($000s) 6,000 6,225 -3.6% Free Shipping No None Same S/Q Rating 8.3 6.3 +31.7% Model Availability 250 300 -16.7% Brand Advertising 16,500 14,350 +15.0% Celebrity Appeal 60 111 -45.9% Brand Reputation 89 76 +17.1% Online Orders (000s) 429 538 -20.3% Pairs Sold (000s) 429 538 -20.3% Market Share (%) 8.0% 10.0% -20.0% Based on the above data for your company which of the following statements is false? Brand Reputation Online Orders (000s) Pairs Sold (000s) Market Share (%) 89 429 429 8.0% 76 538 538 10.0% +17 1% -20.3% -20.3% -20.0% Based on the above data for your company, which of the following statements is false? Your company had a price-based competitive advantage of 9.5%. O Your company's branded sales volume and market share in the Internet segment were negatively impacted by your company's competitive effort in model availability o Your company's branded sales volume and market share in the Internet segment were negatively impacted by your company's low celebrity appeal rating. O Your company's biggest percentage competitive advantage in the Internet Segment related to the S/Q rating of your company's branded footwear O Your company's percentage competitive advantages and disadvantages on the 8 competitive factors affecting Internet sales and market share resulted in a net overall competitive disadvantage of a size sufficient to produce a below-average 8.0% market Share