Given the following data from a recent Comparative Competitive Efforts page in the CIR: Your Industry Your Company AC CAMERA SEGMENT Company Average vs. Ind. Avg. Price (Average Wholesale Price $ per unit) $236 $250 -5.6% P/Q Rating (1 to 10 stars) 4.4 5.1 -13.7% Brand Reputation 80 75 +6.7% Number of Models 3 3.1 -3.2% Retail Outlets Multi-Store Chains 36 35 +2.9% Online Retailers 66 68 -2.9% Local Retailers 2,900 2,897 0.0% Retailer Support ($ per unit) 7.52 6.92 +8.7% Advertising Budget ($000s) 1,900 1,929 -1.5% Website Displays ($000s) 2,150 1,764 +21.9% Sales Promotions - Weeks 16 4.7 +240.4% Discount 20.0 15.9% +25.8% Warranty Period (days) 60 69 -13.0% Demand for ACC Units (000s) 365.9 279.0 +31.1% Gained /Lost (due to stockouts) +1.9 -0.1 AC Camera Units Sold (000s) 367.8 278.9 +31.9% Market Share 18.8% 14.3% +4.5 pts Special AC Camera Contracts Discount Offer 25.0% Avg. Discount = 12.4% Value Index 75 Avg. Value Index = 71 Special Contract Units Sold (000s) 36.6 Total Units = 58.5k Based on the above data for your company, which of the following statements is false? The number of weeks your company held sales promotions was your company's biggest percentage competitive advantage; your second biggest percentage competitive advantage was the size of the percent discount offered to retailers during these weeks. Your company had a price-based competitive advantage and a website display-based competitive advantage. Your company's percentage competitive advantages and disadvantages on the 10 competitive factors affecting AC camera sales and market share resulted in a net overall competitive advantage of a size sufficient to produce a market share that was 4.5 percentage points above the industry average. Your company's sales volume and market share in the AC Camera segment were negatively impacted by your company's P/Q rating, number of models, and warranty period. Your company's competitive advantages in the AC Camera segment had equally-sized positive impacts in powering your company's market share to 4.5 percentage points above the regional average