Given the following data from a recent Comparative Competitive Efforts page in the CIR:

$\backslash$table$[[$AC CAMERA SEGMENT,Your Company,$\backslash$table$[[$Industry$],[$Average$]],$Your Company vs$.$ Ind. Avg.$],[$Price $($Average Wholesale Price $ per unit$),$$$290,$$$250,+16\mathrm{.}0\%],[$P$/$Q Rating $(1$ to $10$ stars$),6\mathrm{.}5,5\mathrm{.}1,+27\mathrm{.}5\%],[$Brand Reputation,$72,75,-4\mathrm{.}0],[$Number of Models,$3,3\mathrm{.}1,-3\mathrm{.}2\%],[$Retail Outlets $$ Multi$-$Store Chains,$25,35,-28\mathrm{.}6\%],[$Online Retailers,$53,68,-22\mathrm{.}1\%],[$Local Retailers,$2,189,2,897,-24\mathrm{.}4\%],[$Retailer Support $($$ per unit$),7\mathrm{.}32,6\mathrm{.}92,+5\mathrm{.}8\%],[$Advertising Budget $($$$000$s$),1,600,1,929,-17\mathrm{.}1\%],[$Website Displays $($$$000$s$),1,200,1,764,-32\mathrm{.}0\%],[$Sales Promotions $-$ Weeks,$2,4\mathrm{.}7,-57\mathrm{.}4\%],[$Discount$,20\mathrm{.}0\%,15\mathrm{.}9\%,+25\mathrm{.}8\%],[$Warranty Period $($days$),120,69,+73\mathrm{.}9\%],[$Demand for ACC Units $(000$s$),218\mathrm{.}5,279\mathrm{.}0,-21\mathrm{.}7\%],[$Gained $/$Lost $($due to stockouts$),+1\mathrm{.}1,-0\mathrm{.}1,],[$AC Camera Units Sold $(000$s$),219\mathrm{.}6,278\mathrm{.}9,-21\mathrm{.}3\%],[$Market Share,$11\mathrm{.}2\%,14\mathrm{.}3\%,-3\mathrm{.}1$ pts$],[$Special AC Camera Contracts,,,$],[$Discount Offer,$30\mathrm{.}0\%,$Avg. Discount $=12\mathrm{.}4\%$