Question: 25 Given the following data from a recent Comparative Competitive Efforts page in the CIR: Your Industry Your Company AC CAMERA SEGMENT Company Average vs.

25 Given the following data from a recent Comparative Competitive Efforts page in the CIR: Your Industry Your Company AC CAMERA SEGMENT Company Average vs. Ind. Avg. Price (Average Wholesale Price $ per unit) $290 $250 +16.0% P/Q Rating (1 to 10 stars) 6.5 5.1 +27.5% Brand Reputation 72 75 -4.0 Number of Models 3 3.1 -3.2% Retail Outlets Multi-Store Chains 35 -28.6% Online Retailers 53 68 -22.1% Local Retailers 2.189 2,897 -24.4% Retailer Support ($ per unit) 7132 6.92 +5.8% Advertising Budget ($000s) 1.600 1,929 -17.1% Website Displays ($000s) 1200 1.764 -32.0% Sales Promotions Weeks 4.7 -57.4% Discount 20.0% 15.9% +25.8% Warranty Period (days) 120 69 +73.9% Demand for ACC Units (000s) 218.5 279.0 -21.7% Gained /Lost (due to stockouts) +1.1 -0.1 AC Camera Units Sold (000s) 219.6 278.9 -21.3% Market Share 11.2% 14.3% -3.1 pts Special AC Camera Contracts Discount Offer 30.0% Avg. Discount = 12.4% Value Index 81 Avg. Value Index = 71 Special Contract Units Sold (000s) 21.9 Total Units = 58.5k Based on the above data for your company, which of the following statements is false? Based on the above data for your company, which of the following statements is false? Your company's competitive disadvantages in the AC camera segment had equally-sized negative impacts in causing your company's market share to be 3.1 percentage points below the regional average. Your company's sales volume and market share in the AC camera segment were positively impacted by your company's P/Q rating, sales promotion discount, and warranty period. Your company's percentage competitive advantages and disadvantages on the 10 competitive factors affecting AC camera sales and market share resulted in a net overall competitive disadvantage of a size sufficient to produce a market share that was 3.1 percentage points below the industry average. Your company's Discount Offer and Value Index were very competitive and accounted for why your company received special contacts to supply multi-chain retailers with 21,900 AC cameras Your company's brand reputation was a slight 4.0% competitive disadvantage

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