Question: Given the following data from a recent Comparative Competitive Efforts page in the CIR: Your Industry Your Company INTERNET SEGMENT Company Average vs. Ind. Avg.

Given the following data from a recent
Given the following data from a recent Comparative Competitive Efforts page in the CIR: Your Industry Your Company INTERNET SEGMENT Company Average vs. Ind. Avg. Retall Price ($ per pair) $63.00 $78.28 -17.4% Search Engine Advertising (5000s) 5,000 6.225 - 19.7% Free Shipping No None Same SIQ Rating 4.3 6.3 -31.7% Model Availability 400 300 +33.3% Brand Advertising 12,000 14.350 -16.496 Celebrity Appeal 0 111 -100.0% Brand Reputation 80 76 5.3% Online Orders (0001) 598 538 +11.2% Pairs Sold (0005 598 538 +11.2% Market Share 11.1% 10.0% -11-24 UUSOO000000000000 Joo & 888 Based on the above data for your company, which of the following statements is false? Qu Qur And O No A Your company's branded salos volume and market share in the Internet segment were positively impacted by your company's brand reputation Your company's percentago competitive advantages and disadvantages on the 8 competitive factors affecting Internet sales and market share resulted in a not overal competitive advantage of a site sufficiont to produce an 11.1% market share for your company, which was above the 10,0% average market share for the region. Your company's branded sales volume and maricat share in the Internet segment were negative impacted by your company's competitive effort in search engine advertising and brand advertising Your companys noget percentage competitive advantage in the Internet Segment related to model availability Your company's most welcompetitive disadvantage in Internet segment related to the fact that your company's retail price was 17.4% below the industry iverage 100 MO by G MacBook Air : ! 7 N$ 3 4 5 7 8 9 0 Q W E R T Y U o S D F G . J L A N C V B N. M

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