In terms of age cohort the Hilton Hotels targets mainly the baby boomers. The firm wants to expand to a new market by offering a new hotel service targeted to the generation Y. Given the needs of this age group, what kind of marketing mix strategies can they develop? services 5. Using Veblen's and Bourdieu's theories on social class explain the problems that a lower social class female consumer can face by getting married with a upper social class male consumer. What kind of strategies can firms develop to help the female consumer? Think about specific product categories and provide at least two examples (e.g. food and drinking, clothing, home dcor, leisure activities). ABC