Question: Given the rapidity with which most first - mover advantages based on Internet technologies can be overcome by competitors, what must Etsy do now to

Given the rapidity with which most first-mover advantages based on Internet technologies can be overcome by competitors, what must Etsy do now to retain its current competitive advantage?
Is Etsys unique focused-differentiation entry into online artisanal retailing likely to result in long-term sustainable competitive advantage for Etsy? Why or why not?
Compute the following company strategies: Amazon Handmade vs Etsy. Be sure to include financial ratios, etc. refer to page 92 TABLE 4.1 Key Financial Ratios: How to Calculate Them and What They Mean in your textbook).

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