Question: Given the Scope versus Listerine example discussed in the class, when would you say comparative advertising does NOT work as well for a brand. Select

Given the Scope versus Listerine example discussed in the class, when would you say comparative advertising does NOT work as well for a brand.
Select one:
A. It has an objective reason(s) for claiming superiority.
B. It is new in the marketplace.
C. The message is delivered by an unknown but attractive source.
D. b and c
Given the Scope versus Listerine example discussed in the class, when

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