Given the situation below: Discuss with reasons, whether they fall into the category of applied or basic research.
a) A university professor wanted to analyze in depth the reasons for absenteeism of employees in organizations. Fortunately, a company within 20 miles of the campus employed her as a consultant to study that very issue.
b) A research scientist wants to investigate the question: What is the most effective way for an organization to recover from a service failure? Her objective is to provide guidelines for establishing the proper “fit” between service failure and service recovery that will generalize across a variety of service industries.

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Basic research does not have immediate commercial objectives and while it may result in an invention ... View the full answer