Question: Given the situations below, (a) discuss with reasons, whether they will fall into the category of Applied or Basic research. (Topic 1) Scenario 1 Coca-Cola

Given the situations below, (a) discuss with

Given the situations below, (a) discuss with reasons, whether they will fall into the category of Applied or Basic research. (Topic 1) Scenario 1 Coca-Cola is very interested in acquiring other firms even when the latter operate in totally unrelated realms of business. However, given the volatility of the stock market and the slowing down of business, Coca-Cola is not sure whether such acquisitions involve too much risk. At the same time, it also wonders if it may miss out on a great business opportunity if it fails to take such risk. Some research is needed here! Scenario 2 A university professor wanted to analyze in depth the reasons for absenteeism of employees in organizations. Fortunately, a company within 20 miles of the campus employed her as a consultant to study that very issue

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