Question: Given the table below, where acquisitions are clicks to the product page on Amazon or Walmart, which keyword phrase is the most important to continue

Given the table below, where acquisitions are clicks to the product page on Amazon or Walmart, which keyword phrase is the most important to continue to invest in? If the average customer lifetime value of a customer who clicks through is $10, should the company stop paying for any of the keyword phrases? Why or why not?

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