Question: Given the table below, where acquisitions are clicks to the product page on Amazon or Walmart, which keyword phrase is the most important to continue

Given the table below, where acquisitions are clicks to the product page on Amazon or Walmart, which keyword phrase is the most important to continue to invest in? If the average customer lifetime value of a customer who clicks through is $10, should the company stop paying for any of the keyword phrases? Why or why not?

Keywords Impressions Clicks Acquisitions Average CPC Blippi toys 10781 878 30 $1.37 +blippi toys 6871 734 68 $.88 [blippi toys] 3450 405 $.62

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