Given the unique challenges faced by a start-up, review the market feasibility of your business idea and construct an entrepreneurial marketing plan for your business in Singapore which aligns with its environmentally sustainable approach. Taking into account the differences between conventional and entrepreneurial marketing, the key elements of your analysis should include the following over a three-year period: Market Potential. Market Segmentation, Target Customer and their Characteristics. Potential Market Share vis--vis competitors. Projected Sales (based on volume of units and price per unit). Pricing Strategy. Potential Sales Price vis--vis your business annual cost structure. Promotional Activities through leveraging on the resources of stakeholders and relevant media, and the related quarterly budget set aside for these activities. Personnel (such as number, expertise and skillsets of staff) to implement the proposed marketing plan.