Question: Given the various uncertainties inherent in the forecasting process at Hershey's, what kind of forecasting models might you suggest for the company? Think of the

Given the various uncertainties inherent in the forecasting process at Hershey's, what kind of forecasting models might you suggest for the company? Think of the seasonality of the consumption, raw materials, finished products, and some key supporting inputs like marketing, advertising, and transportation services.

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