Global forces and macroenvironment factors continually challenge marketers. Selecting one of the macroenvironmental factors, need a report on how they see that global force affecting, influencing, and limiting marketers soon. For example, "the movement of manufacturing capacity and skills to lower-cost countries" is one of the forces affecting marketing. How will this statement affect multi-nationals in their marketing plans? Suggested responses might point out that the multi-nationals must consider the low cost of wages in these countries when pricing their products; that the increase in manufacturing in lower-cost countries may increase the countries resident's standard of living, thus open markets for new products such as time saving and labor-saving devices.

Assessing growth opportunities involves planning new businesses, downsizing, or terminating older businesses. The company's plans for existing businesses allow it to project total sales and profits. If there is a gap between future desired sales and projected sales, corporate management will have to develop or acquire new businesses to fill it. Identify and describe the three strategies that can be used to fill the strategic gap.

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