Global forces and macroenvironment factors continually challenge marketers. Selecting one of the macroenvironmental factors, need a report on how they see that global force affecting, influencing, and limiting marketers soon. For example, point # 2 states that "the movement of manufacturing capacity and skills to lower-cost countries" is one of the forces affecting marketing. How will this statement affect multi-nationals in their marketing plans? Suggested responses might point out that the multi-nationals must consider the low cost of wages in these countries when pricing their products; that the increase in manufacturing in lower-cost countries may increase the countries resident's standard of living, thus open markets for new products such as time saving and labor-saving devices.

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