Global Healthcare Strategy Why do so many global strategies fail--despite companies' powerful brands and other border-crossing advantages?

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Global Healthcare Strategy

Why do so many global strategies fail--despite companies' powerful brands and other border-crossing advantages?

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International Marketing And Export Management

ISBN: 9781292016924

8th Edition

Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr

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Posted Date: Mar 01, 2024 09:21 PM

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Global Healthcare Strategy Why do so many global strategies fail--despite companies' powerful brands and other border-crossing advantages?

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Expert Answer:

There can be several reasons why global strategies fail even for companies with powerful brands and bordercrossing advantages Here are some common factors that contribute to the failure of global stra... View the full answer

International Marketing And Export Management

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