Select an industrially developed country (perhaps Japan or a European country) and a relatively less developed country

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Select an industrially developed country (perhaps Japan or a European country) and a relatively less developed country (perhaps a Latin American or African country). Contrast the relative importance of the factors that should be taken into consideration by a foreign-based manufacturer of a low-unit priced packaged good selling in both markets, when determining policy on selecting appropriate channels of distribution in those markets. In which case is the managerial decision easier to make? Discuss.

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International Marketing And Export Management

ISBN: 9781292016924

8th Edition

Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr

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