Global The rules unill cable the sector de continue to grow at tne same time as recognizing the need to Thierry Coste, Chairman, Copa-Cogeca Wine Working Party Dariling ane do mund the tridimas-based, diata-driven, comsumer-engaged and market-focused - Brian Walsh, Chair of Australian Grape and Wine Authority In 2015, these selected the different sentiments unleashed by a fierce competitive battle maging between traditional winemakers and newer industry players as they fought for a share of the 250 billion so bili global wine market. In recent decades. Old World wine producers -- Italy France, and Safar example had found themselves inhibited by old winemaking traditions, restrictive industry regulations, and complex mational and European Union (EU) legislation. This, plus a sit in consumertastes and market structures, let New World companies-from Australia, Global The rules unill cable the sector de continue to grow at tne same time as recognizing the need to Thierry Coste, Chairman, Copa-Cogeca Wine Working Party Dariling ane do mund the tridimas-based, diata-driven, comsumer-engaged and market-focused - Brian Walsh, Chair of Australian Grape and Wine Authority In 2015, these selected the different sentiments unleashed by a fierce competitive battle maging between traditional winemakers and newer industry players as they fought for a share of the 250 billion so bili global wine market. In recent decades. Old World wine producers -- Italy France, and Safar example had found themselves inhibited by old winemaking traditions, restrictive industry regulations, and complex mational and European Union (EU) legislation. This, plus a sit in consumertastes and market structures, let New World companies-from Australia