Question: GlobalTech, a U . S . - based technology firm specializing in consumer electronics, is planning to enter the Vietnamese market. The company's product line
GlobalTech, a USbased technology firm specializing in consumer electronics, is planning to enter the Vietnamese market. The company's product line includes smartphones, smartwatches, and tablets. GlobalTech aims to capture a significant market share by leveraging Vietnam's increasing connectivity and young population's penchant for technology. However, the management is aware of the complexities such as cultural nuances, regulatory challenges, and local competition.
The CEO of GlobalTech has tasked the marketing manager to conduct a thorough market analysis and develop a strategic plan that aligns with local consumer preferences and adheres to regulatory standards without compromising the brand's global identity.
What initial step should GlobalTech take to effectively manage potential trade barriers when entering Vietnam?
Secure a trade exemption from the Vietnamese government.
Partner with a local distributor to use their network.
Launch an onlineonly sales model to bypass traditional.retail barriers.
Establish a local manufacturing unit to avoid import tariffs.
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