Question: GM has learned which marketing lesson about customer value? Multiple Choice According to research, it is equally costly to acquire new customers and retain existing

GM has learned which marketing lesson about customer value?
Multiple Choice
According to research, it is equally costly to acquire new customers and retain existing ones.
It is a lot easier to find new customers than to retain existing ones.
Unless a marketing promotion to retain customer loyalty can increase market share by at least 5 percent, it is not worth the expenditure.
The buying experience, customer satisfaction, and customer retention can increase a firm's profits.
Existing customers do not spend as much as new customers since the former like the old products rather than the new ones new cust
GM has learned which marketing lesson about customer value? Multiple Choice

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