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Satisfaction or dissatisfaction during Multiple Choice evaluative criteria selection consideration set assessment the postpurchase stage information search most strongly influences consumer communications and repeat-purchase behavior. Firms such as GM and Frito-Lay have learned which marketing lesson? Multiple Choice The buying experience, customer satisfaction, and customer retention can increase a firm's profits. Unless a marketing promotion to retain customer loyalty can increase market share by at least 5 percent, it is not worth the expenditure According to research, it is equally costly to acquire new customers and retain existing ones It is a lot easier to find new customers than to retain existing ones