gnment: Chapter $13$ Distributing and Promoting Products

lapter $13$ Assignment: Distributing and Promoting Products $-=14$ of $25$

Total points: $\frac{12}{25}$

As a marketing director for a consumer electronics manufacturing firm, Bohai is trying to determine whether a "push" or a "pull" promotional strategy is best for her company's products. Which of the following is true regarding push and pull promotional strategies?

With a "push" strategy, a marketer promotes directly to consumers to spur strong consumer demand for its products.

Push" and "pull" strategies are mutually exclusive.

I "push" strategy normally stresses personal selling.

With a "pull" strategy, a producer promotes the product only to the next organization down the marketing channel, and each channel member in turn promotes to the next member in turn promotes to the next.