Go online and research the Lodging and Tourism industry to seek answers to the questions that follow. You may want to use the resources listed in Section 4.1a: Gathering Secondary Sources of Industry Information for your online research.

What does the industry look like? What is its size, number of active companies, and revenues?

We measure growth by sales volume, number of employees, units produced and number of new companies entering the industry. Is the industry growing?

Who are the opinion leaders in the industry? Which firms dominate and what impact do they have?

Are there any threats to this industry?

Does the lodging and tourism industry look positive for entrepreneurs? Support your conclusion with information from your research.