Question: Go to Amazon and complete the Web Analysis form. In addition, answer the following questions: How easy is the site to use to purchase a

Go to Amazon and complete the Web Analysis form.

In addition, answer the following questions:

  1. How easy is the site to use to purchase a product(locating of a product of your choice, selection of the product, changing your mind)
  2. What is the availability of return and warranty information? Was it easy to find? Provide a short summary of each.
  3. Did you encounter any problems using the web site? If so, explain.
  4. From the consumer perspective, how would you rate your purchase experience with this site?
  5. From a marketing perspective, what audience does this site appeal to? Does it work?
  6. From both a marketing and user perspective, what is your opinion of the site? What did you like about the site? What did you dislike about the site?

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