1. Go to www.nike.com (Links to an external site.) and https://www.kelloggs.com/en_US/home.html  (Links to an external site.)and explore their sites.  From what you see, briefly describe how aperture works for these products.
2. List one thing you would do for Nike and one thing you would do for Kellogg's to improve their aperture opportunity.  Explain why you think this would help.

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1Nike Nike uses aperture to sell products Customers can browse through different categories of produ... View the full answer