Goal of the assignment Case Study Presentation You are required to develop an analysis of a product portfolio for a known consumer brand, acting in a specific consumer market, (you can choose between Nike, Adidas or L'Oral - brands with a lot of variety in terms of product lines, as the exercise should require some extensive and thorough search). You may use secondary data obtained e.g. from Statista or other reliable sources to briefly characterize the performance of the brand. You must use primary data collected via online analysis of the product portfolio of the brand. If you have the possibility, you may visit a shop of that brand in a place close to where you live and interact with the sellers to ask information on the differences between products and to personally observe the ambiance created in the shop. It is an optional suggestion, not at all compulsory for the work you develop. A thorough analysis of data should follow, and a diagnostic should be performed on the full product portfolio in accordance to the content presented in this unit. Following this, you will develop the final report, in PowerPoint, Keynote or Prezi, according to the assignment description. You must duly consider the content of the unit. You need to use sufficient breadth, depth and primary data to enable you to produce a reasonably complete product portfolio diagnosis with improvement recommendations.