Question: Gold Class Blectricals, a consumer - electronics firm, targels market segments based on factors se country, age, social class, usage rate, and benefits sought. The

Gold Class Blectricals, a consumer

-

electronics firm, targels market segments based on factors se country, age, social class, usage rate, and benefits sought. The company divides its markets bas on

.

demographic variables

.

geographic regions

.

multiple segmentation bases

.

behavioural variables

.

psychographic segmentation bases

Gold Class Blectricals, a consumer - electronics

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