Gold's Gym is one of the top ten fitness clubs in the United States. It has fitness clubs in many cities nationwide. Competition in fitness club industry is intensifying. Hence Gold's Gym management is considering using segmentation based on both Benefit and psychographics. Its management has developed 3 specific segments in the fitness industry. They include "Winners*"Dieters" and "Self-Improvers".

Question:

Since Gold Gym wants to use a "concentrated targeting strategy". It must select one of these segments for its focus. What factors should it take into consideration when making a choice?

Answer rating: 100% (QA)

When selecting a segment for a concentrated targeting strategy Golds Gym should consider several factors 1 Market Potential Evaluate the size and grow... View the full answer