Good business writing is targeted to a reading audience. In this case, assume your Marketing Plan will

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Question:

Good business writing is targeted to a reading audience. In this case, assume your Marketing Plan will be read by potential financial backers who may invest in your new company [as well as your boss!]. Convince them that there is a viable marketing opportunity and that you have thoroughly thought through how to successfully execute the required marketing mix.

The product is dog food a business called PAWS and Claws

Promotion:

Develop an Integrated Marketing Communications mix and strategy for your new product:

State your communication objectives and consider how you might evaluate success.

Will you use push and/or pull promotion?

Describe which tools you will use in your promotional mix and why. You must use a mix of traditional and new media for an effective IMC campaign. Consider costs of your media choices.