Good strategy execution requires that top management be deeply involved in directing the proper kinds and amounts of resources to the enterprise's various organization units and strategy$-$critical value chain activities because

such top management involvement is essential for a company to achieve a competitive advantage over rivals based on superior resources and capabilities.

wise resource allocation and tight budget control are management's two most powerful techniques for promoting first$-$rate strategy execution at the lowest feasible cost

it helps focus organizational attention on prudent spending practices and reinforce a company's push for operating in a very cost$-$efficient manner.

changes in strategy and efforts to improve execution of an existing strategy typically entail budget reallocation and resource shifting$--$some organizational units $($especially those performing execution$-$critical activities in the new strategy$)$ may need additional resources whereas previously important units with a lesser role in the new strategy may require fewer resources.