GoodPet Inc.

Date: May $15,2013$

To: Shen Gupta, Executive Marketing Director at GoodPet Inc.

From: Joseph Pelletier, Marketing Manager at GoodPet Inc.

Subject: Weekly Activity Report

ACTIVITY SUMMARY

Highlights of my activities for the week ending on May $14$ follow:

Louisiana State University School of Veterinary Medicine

On Monday and Tuesday, I went to Baton Rouge and spoke with the chair of LSU$$s School of Veterinary Medicine about GoodPet products and how they promote small$-$animal health. He offered to have me speak at a guest lecture series later this month for students. I would be able to continue to talk about our products as well as answer questions about alternative jobs for veterinarians.

Washington D$.$C$.$

On Wednesday, Thursday, and Friday, I attended the North American Veterinarian Conference. I set up our GoodPet booth and talked with vets who were interested in promoting our products. More than $300$ people came by the booth to pick up brochures and free samples and to ask questions. I spoke with some vets who were already using our products and asked them to fill out our satisfaction survey.

Competition Update

$$ FeedEm$$s stock is up $30$ percent in the South American pet food arena.

$$ Sedona Pet Food$$s stock is up $24$ percent after advertising that its food doesn$$t contain wheat, corn, soy, or wheat gluten.

Product Problems

$$ Poultry Picks is marketing a new line of chick starter feed at a lower price than GoodPet.

$$ Del More Pet Products is running a marketing campaign promoting its VidaNueve cat food. It is inaccurately comparing its product to our Good Feast product.

$$ All Growth Pet Company is falsely claiming that our Smooth cat food contains wheat gluten.

Needs

$$ Good merchandising ideas for GoodPet Lamb and Rice dog food

$$ Portuguese language posters, brochures, and other marketing materials for Brazil visit

$$ Marketing campaign that will address the slowing economy, which limits spending on nonessentials

What is a strength of this activity report$$s format?

It avoids lists.

It$$s divided into clear sections.

It uses justified margins.