Question: Goodwill can be recorded Question 2 5 Answer a . only when there is an exchange transaction involving the purchase of an entire business for

Goodwill can be recorded
Question 25Answer
a.
only when there is an exchange transaction involving the purchase of an entire business for price higher than its fair market value.
b.
The company has a well-established brand name.
c.
when customers keep returning because they are satisfied with the company's products.
d.
when the company acquires a good location for its business.

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