Question: Goodwill ] is essentially an intangible asset that represents customer loyalty; their desire to continue doing business with the seller which is then transferred to

Goodwill] is essentially an intangible asset that represents customer loyalty; their desire to continue doing business with the sellerwhich is then transferred to the buyer. If a person buys a business without this, the person is essentially just buying the businesss assets. This is often created by virtue of the sellers personal interaction with the community.

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