Google Analytics allows you to build reports that segment visitors by which categories? A. Demographics B. Behavior C. Traffic Source D. Only a & c E. All of the above

Which of the following actions enable you to see Google Analytics files downloaded on your browser? A. Opening the GTM (Google Tag Manager) home page B. Observing the network tab C. Observing the WASP D. None of the above

True or False: Filters let you isolate keywords, campaigns, ad groups, ads, and so on that match certain criteria.

What expression matches everything within Google Analytics' Advanced filters? A. (.*) B. (,") C. (.") D. (,*)

Why are there more users than sessions, even though a user cannot exist without a session? A. Users and sessions are dependent on each other B. Sessions are calculated only on first visit, and users are based on unique page views C. Sessions are a counter, but users are associated with each page and do not depend on sessions D. None of the above

True or False: Advertising expense is the most factor in ensuring a high conversion rate. True or False: It is possible to use Google Analytics to track users of websites as well as mobile applications.

What is an affinity category? A. A method of ranking how often visitors travel to your website B. A rating scale for your current customers based on how much they value your brand C. A demographic category of your target customers who already have knowledge of your brand D. Groupings of website visitors based on similar shared interests and hobbies

Which are examples of top key performance indicators for marketers? A. Customer lifetime value B. Marketing ROI C. Customer acquisition cost D. A&C E. All of the above

There are several appropriate methods to understand a company's prospects/customers in an e-commerce business; which the following is NOT one? A. E-mail survey B. On-site survey C. User testing D. Phone call E. Focus group