Google Analytics Exercise

To Access the Google Analytics Demo Account

1. Change your browser to hidden or incognito
2. Search Google Analytics Demo Account using Googles search engine
3. Click on the URL Demo account Analytics Help Google Support
4. Once on the site, scroll down to the section Access the Demo Account
5. Click on Universal Analytics property: Google Merchandise Store (web data)

6. Sign in with a Google email account

7. Once you login, it will likely ask you to click on Universal Analytics property: Google Merchandise Store (web data) again.

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You will use the Google Stores analytics to answer the questions below.

When you provide your answer, please include the following details:

• Your report path (Ex: Audience > Demographics > Age) when applicable

QUESTIONS

Conversions:

1. Which product has been the most popular in terms of sales so far in 2020?
2. Which paid keyword led to the highest conversion rate?
3. What is the top converting path to purchase?