Google case study quiz

1. Google's primary customer is end users.

   True

   False

2. The allocation of resources at Google is best illustrated by the ________ configuraion.

   		Expert knowledge
   		Business unit
   		Function
   		Matrix

3. What critical performance variables is Alphabet tracking?

   		On the client side, tracking conversions and advertising return on investment (ROI).
   		On the hiring side, they track student test scores, e.g. SAT.
   		To spur collaboration and team sharing, the length of the lunch line
   		All of the above

4. Google focuses on the need to spur employees to innovate, pushing them out of their comfort zone, and refers to this culture as generating creative tension.

   True

   False

5. Which of the following conditions does Alphabet believe will cause employees to help each other?

   		Pride in purpose (driven by the organization's mission)
   		Strong identification with the group
   		Trust
   		Fairness and equity in recognition and rewards
   		All of the above