Google Home is considering adding a new item to increase its product line depth. All options would be acceptable EXCEPT: adding a higher-priced item with a higher performance level adding a lower-priced item that is still capable of satisfying the needs of some customers adding a new private-label product inserting an item of a price and performance level that fills a gap between two existing iterns In choosing a basis for segmentation, marketers may ask "Who," "What," and "Why" questions about their customers. "What" variables focus primarily on customer: Geographics Purchase behavior Undertying motivations Psychographics Needs and preferences