Question: Help Sove & Exit Submit Ifama and Joseph are preparing to purchase a new car. Joseph currently has a Toyota Camry and Ifama has a

Help

Sove & Exit

Submit

Ifama and Joseph are preparing to purchase a new car. Joseph currently has a Toyota Camry and Ifama has a Honda Accord. They now have two children under age

5,

so they plan to trade in Ifama's car to purchase a family friendly vehicle. Ifama and Joseph decide on a Honda Odyssey because Ifama is familiar with Hondas and thinks they are reliable and good looking. In this purchase situation, Joseph and Ifama's family life cycle stage is a segmenting dimension, and the benefit lfama seeks

(

reliability

)

is a segmenting dimension.

Help Sove & Exit Submit Ifama and Joseph are preparing to

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