"Grace owns a mid$-$range shoe store that sells basic shoes for men, women, and children. She is smaller in size, thus requiring higher prices to keep her business profitable. She does her best to keep her prices low enough to be affordable by the average household. Most of her sales occur during seasonal periods, such as the start of Summer and Winter, as well as Back to School. Her stock is similar to the local big retailer, as well as a smaller high end shop. The best way to describe why Grace s shoe store will be stuck in the middle is that

"Her products are too similar to other retailers in the area, and her pricing doesn $t$ set her apart."

Grace has too little stock to properly use her pricing strategy.

She has chosen to be in an oversaturated market.

"Because of her lower prices compared to that of the high$-$end shop, her quality is perceived as lower, but still not as good of a deal as the big retailer."