GraceKennedy, one of the Caribbean's largest and most dynamic food and financial corporate entities, started in Jamaica in 1922, and comprises companies in the Caribbean, North and Central America, the United Kingdom and Africa. GraceKennedy hopes to expand its food distribution channel on the international market. The aim is to become a global consumer group, taking the best of Brand Jamaica to the world.

Excerpt from The Gleaner newspaper dated June 16, 2022

Grace will also need to make a decision on how to enter the selected market.

Outline the THREE (3) options/methods that the company can choose from, to enter the global market.

Briefly describe two (2) management analytical tools which the Grace Kennedy executives may have used in making this decision to expand in the international market.

Answer rating: 100% (QA)

Three Market Entry Options for GraceKennedy Exporting GraceKennedy can choose to enter the global market through exporting This involves producing goo... View the full answer