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Language Toolkit

Select the appropriate term from the drop$-$down list to match each definition.

The totality of the individual's thoughts and feelings having reference to the individual's self as an object

How a person lives

Provides a systematic classification of American adults into eight distinct consumer segments

Emphasizes personal goals, characteristics, achievements, and desires

Refers to the extent to which an individual includes important brands as part of the individual's self$-$concept

Consists of the self plus possessions; that is$,$ people tend to define themselves in part by their possessions

Also referred to as the endowment effect; the tendency of an owner to evaluate an object more favorably than a $n$