Great Wrap makes compostable cling wrap, an environmentally friendly alternative to the petroleum-based cling wraps that are familiar to most people. They are a relatively new company competing in a growing industry that, based on the number of competitors in the marker, is still within its infancy.

Chapter 18 (International Marketing in the Decade Ahead) of the prescribed textbook discusses future trends within International Marketing and forecasts issues that are likely to arise in the next decade or two. Based on what is covered in this chapter and the discussions had throughout your classes this semester, explain how certain trends, issues and challenges are likely to impact Great Wrap's operations, specifically their ability to compete in an international market.